Marketing Planning For Small Business}

Submitted by: Sadie Peterson

Now is the time to start planning your marketing budget for next year. If you’re like most small businesses, you’re thinking “What marketing budget?”.

I know – marketing often falls behind priorities like making payroll, buying supplies, and paying the electrical bill.

But if you want your business to grow, ignoring marketing is the worst thing you could do. You might have the best product in the world, but unless the world knows about your product, you won’t be in business next year. And with 99% of new businesses failing within five years, you can’t afford to skimp on marketing.

When building your marketing budget, consider the following aspects of marketing:


Public Relations – press releases, media stunts, etc.

Web Marketing – website development, PPC campaigns, SEO, and more.

Advertising – print, tv, or radio.

Community Involvement – sponsorships, food drives, etc.

Print Pieces – brochures, business cards, flyers, etc. As a rule of thumb – many businesses put 10% of their PROFITS each year into marketing. You might use this as a guideline when you develop your own marketing budget.

Whether you’re considering advertising online, in print, or via radio or TV, you should consider the following factors when deciding on an advertising channel:

Reach – how many people will this advertisement reach?

Target – are these people that will buy my products? Is this the right market? For many advertisers, TV and radio reach far too many people, and are very untargeted. Trade publications, on the other hand, may reach EXACTLY the right demographic for your product or service.

Appropriate – is this an appropriate place for your message? Will it make sense to the readers/viewers?

Value – is this the best way to reach this audience? Are there other venues that will cost less per person to reach, but be just as effective? Remember to compare different advertising venues in terms of reach – cost per person/reader/viewer.

About the Author: Sadie Peterson is the President of SD MarCom, Inc., a full service marketing consulting agency. For more information, please visit



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The Benefits Of Working As A Security Guard}

The Benefits of working as a Security Guard


Public Relations DeptIf you are somebody in search to find information with regards to security guard services, then you might want to have a look over the following sections. Apart from pointing out some of the jobs that are associated with this specific type of profession, we shall also have a general look at how you can go about applying for them. Continue on below to find out more helpful details.When searching for security guard based jobs, there are a few things that you would first want to be mindful of. First off, it is important to decide whether you want to work in the corporate sector or perhaps the manual, or physical security industry. If you plan to choose the latter then you want to ensure that you are in good physical condition to be capable of handling the job at hand. In many cases, you may be required to stand on your own two feet for eight hours at a time. Obviously, you won’t be required to stand there for eight consecutive hours however, it can certainly be taxing on your legs and your knee joints. In spite of the fact that you are entitled to receive frequent breaks, the majority of the time that you are working will mostly involve you standing and overseeing everything that is taking place. At any rate, these types of jobs are taken extremely seriously by employees because of the impact they have towards the customers and also to protect the merchandise in the stores.But it is not just retail stores that these types of security guards are used in. There are various other settings like schools, medical facilities, banks, museums, colleges and universities and so forth. And speaking of universities, you may notice that the name of the police and security men are called Public Safety. The training for such jobs is tantamount to any other type of Government or city based security job but it is important to point out that the shifts may be longer. According to a number of colleges, it is not uncommon to see security guards work a 12 hour shift.When searching for Security Guard Services

, be sure to specify whether you want to work in the corporate or retail environment. There are a lot of security jobs that require you to review security monitors and surveillance cameras. You may also be required to track the history and in some instances record the type of behavior from a particular individual or suspect. At any rate, and in any sort of capacity, working as a security guard carries a great deal of guts, integrity, and honor. The feeling or notion that you are working to protect others is certainly one that warrants high praise. And what’s more is the retirement package and pension plans. Once you have completed your tenure- working as a security guard, your health benefits would still remain intact.


If you are looking for

security companies in Los Angeles

, then the author recommends Guardian Eagle Security.

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